The overall idea was to invent an innovative platform to preserve the language by building up the first social dictionary that grows day by day. Users could simply adopt a word and in doing so build a home for a language that would have died otherwise.

Authentic documentaries, trailers and playful outdoor activities supported the success of the legacy. In a second step, the community was engaged to learn the basics of the language in a playful, interactive textbook.

As a communications provider, Vodafone believes in the power of communication.

That’s why Vodafone will not let the heart of communication die: the language.

Bringing a language back to life and preserving it forever cannot be done within a few months. The goal was to build a long-term platform to make the digital legacy of Ayapaneco grow day by day. By working with the online community, we've been able to save countless Ayapaneco words. And still, the effort continues.

But the most important result, we’ve already achieved: a language is saved.