Heavy metal is famous for its energetic bases, hard core lyrics and striking long-haired looks. Without these elements, heavy metal loses its essence. Svenson, the nº1 center for hair treatments, wanted to stop this loss of identity that heavy metal is going through. Especially, since Spain is the second country in the world with most cases of alopecia. That's why we created a series of heavy metal songs, that were anything but heavy.

The lyrics of the songs are written in Spanish, for a specific audience with a specific need. The style of music is very particular for the audience we want to impact.