Cannes Lions

SHE KNOWS

Y&R MADRID, Madrid / SVENSON / 2017

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Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

We created a Tinder profile of the perfect girl: Sophia. She swiped right to every guy who was bald and tried to hide it.

How could we notice? Because in their pictures they always hide the head: cutting it, wearing hats, covering it with the hand...

Once they matched her, she started a conversation in real time and confessed them that she knew. After that, she gave them a code for a special discount in a hair loss treatment with Svenson.

Execution

We got the perfect girl and made her a tinder profile.

She contacted the guys who where trying to hide that they were bald.

During the real time chat, she explained them that she knew they were going bald and offer them a code for a discount.

A really cheap (almost free) action with a great repercusion.

Outcome

Sophia chatted with more than 100 guys per day.

Hair loss treatments for men under 35 increased a 25%.

We still get calls using CODE TINDER.

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