Cannes Lions
M&C SAATCHI, Melbourne / SAVE THE CHILDREN / 2009
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We noticed that every leader - opinion or corporate - seemed to have two things in common:1. They like to meet with other leaders.
2. When they are not meeting with them, they like to learn from them by reading leadership books.
So we decided what better way to tell Save the Children's inspiring story than to publish a leadership book of our own.This was more than just a hard-cover request for donations. We wanted to motivate leading Australians to start long-term business relationships, and raise media awareness of Save the Children's vital work.
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