Cannes Lions
OGILVY & MATHER, Mumbai / WORLD WILDLIFE FUND (WWF) / 2006
Overview
Entries
Credits
Description
Tigers are being relentlessly poached in India. And all species are under threat. The last major effort to save the tiger happened 35 years ago. This film was created to charge up young Indians about the need to conserve the tiger. A host of complex, linked conservation issues are simplified to a simple focussed message - 'To save all, save just one.' Save the Tiger. This speaks in a different way, entertaining and enlightening young people, without resorting to the usual blood and gore. It was shown on youth channels like VH1, HBO, Discovery etc.
Similar Campaigns
12 items