Cannes Lions
WIEDEN+KENNEDY, Amsterdam / HYPO VEREINS BANK / 2004
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Hypo Vereins bank savings card for German football team FC Bayern Munich. Every ten home goals increases the interest rate by 0.1%. A fan called 'Max' ensures that the Bayern stars give their 120% effort towards increasing his personal wealth. Everybody he meets hears about the cars. His philosophy: More goals. More money. Max tells a businessman how his savings card interest only goes up.
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