Cannes Lions

SAVINGS CARD

WIEDEN+KENNEDY, Amsterdam / HYPO VEREINS BANK / 2004

Film
Film
Film
Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Hypo Vereins bank savings card for German football team FC Bayern Munich. Every ten home goals increases the interest rate by 0.1%. A fan called 'Max' ensures that the Bayern stars give their 120% effort towards increasing his personal wealth. Everybody he meets hears about the cars. His philosophy: More goals. More money. Max tells a businessman how his savings card interest only goes up.

Similar Campaigns

6 items

Wrapped in History

OMD COLOMBIA, Bogota

Wrapped in History

2021, ALMACENES EXITO

(opens in a new tab)