We developed an imaginative and innovative shop window experience to engage with the public in a fresh and unexpected way. We integrated the use of several cutting-edge technologies including voice activation, sound and motion sensor technology and facial recognition software which worked in cohesion to activate the window display and to positively engage on a personal level. This technology also served to capture data to provide a comprehensive set of campaign results.

With integrated and complementary use of technology, meaningful results could be concluded from the window display activity, which took place between September and October 2012.

The audience was engaged with the window and were encouraged to visit the technology department in John Lewis to demo the TV technology and for a chance to purchase.

Total / Key Results for 40 Days Activity from 11th September – 21st October LIVE:

• Opportunity to see = 776,000

• 11,763 window activations (average 294 activations/day)

• 18 activations per hour

• 3% OTS to attention rate (average 7%) conversion rate

• 1.5% OTS to window activation conversion rate

• The audience was predominantly male and between 12 and 35 years

• Attention rates were much higher at the weekends