Cannes Lions
THE FAMILY AMSTERDAM, Amsterdam / G-STAR RAW / 2022
Overview
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Credits
Execution
Dutch denim brand G-Star RAW teamed up with Snoop Dogg for its new worldwide campaign, helmed by Snoop’s custom-made soundtrack single “Say It Witcha Booty.” The collaboration is brought to life by a tongue-in-cheek music video style commercial with the ultimate ode to the behind. Throughout the film, viewers are given a peek into what happens when the world of G-Star denim meets the world of Snoop. It’s a celebration of denim booties, featuring men, women, islands, hot air balloons and yes…even doggs.
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