Eurobest
SIZZER, Amsterdam / G-STAR RAW / 2022
Overview
Entries
Credits
Execution
The campaign’s focus on reinvention of tap demanded that sound should be central to the film, with the composition integrated throughout every stage of the production. That meant a careful dance between disciplines: turning an industry standard on its head by putting music first. Drawing from a wide range of references (Stomp, Phil Collins, tribal drumtakes, and more), an initial concept beat divided into 3 acts was created. This beat served as the blueprint for the choreography. First dance rehearsals, in turn, set the tempo for the melodic arrangement. A classical choir approach accentuated – without dominating – the core tapping rhythm, providing a clear arc for the film’s build-up in intensity. The score accompanied the final shoot, during which the taps you see on film were recorded back into the final track. The result was a uniquely interdisciplinary, dynamic film – a highly expressive conversation between forms.
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