Cannes Lions
TURNER DUCKWORTH LONDON & SAN FRANCISCO , London / CHIVAS BROTHERS / 2016
Overview
Entries
Credits
Description
While Orkney is exposed and can be punished by the elements, the Scapa distillery itself, sits on the shores of Scapa Flow an unspoilt area of natural beauty that has acted as a natural harbour protecting sailors and their ships for centuries.
The packaging and naming for “Skiren” meaning ‘glittering bright skies’ in Old Norse, reflects the view from the distillery window of ever-changing seas and skies that shift from moody and dark to calm and bright in an instant.
Execution
Label details capture the artisanal nature of the liquid crafted by a small distillery team of five using traditional whisky production methods. Our Scapa logo holds a traditional Orkney Yole boat on the horizon reinforcing our credentials as a true Orcadian brand.
Outcome
Chivas Brothers are pleased with initial sales of Scapa Skiren since its launch in September 2014 and have received excellent feedback from consumers and those within the industry on the new design. At the start of 2016 the brand began being stocked in Sainsburys supermarket in the UK which is promising for this boutique brand’s visibility in front of the mainstream public.
Similar Campaigns
12 items