Renault announced a ‘Renaulution’: a revolutionary plan for the near and distant future of road travel. To mark this Renaulution, they wanted a visual way to express the rebirth of a new kind of Scenic, one of their signature models.

In 1996, the original Scenic was a fresh and modernised version of the family car. Today, it is a testament to the evolution of Renault’s brand. We were tasked with demonstrating the transformation and the meticulous craftsmanship of the car itself. But the launch was about more than just the vehicle; we had to illustrate Renault’s prioritisation of people and the environment, and their aims for a sustainable future.

The challenge was to find the balance between skilful animation and elevated live-action to tell this story. The goal was simple: create an instant classic that will be remembered for years to come.

The film launches the all-new 100% electric edition of the Renault Scenic. It tells the story of an extensive transformation from old to new: everything has changed but the name. The campaign is both boundary-pushing and human. Ebbs and flows of experimental high-energy visuals are punctuated with highly crafted and seductive imagery, taking the viewer on a frenetic journey from the foundations to the next generation of the Renault Scenic. It tells a story of transformation and rebirth through fresh, contemporary design and direction.

Jean-Michel Jarre’s soundtrack nods to the car’s sound signature; designed by Jarre, this nod to the brand's cultural roots grounds us in the film's stylistic world whilst remaining highly recognisable.

The result is a fresh and energetic campaign that captures Renault’s avant-garde spirit and challenges the convention of traditional car advertising.