Once people uploaded their photo to the website, it was time to play. They could choose from a thousand different styles from casual to formal, and find the one that best fits with them. They could even change their hairstyle or add glasses. Their look was instantly analyzed. They could share it with friends and keep track of their opinions. And the simulator also worked on their phone. Viral, TV commercial, magazine and free media coverage drove men to the website.

Within one month, the campaign generated great buzz and Schick's share of market increased.The site was introduced on 7 TV programs, 17 magazines, 3 newspapers, and Countless blogsites.Total brand market share increased by 10% (42.8% to 52.7%).