DO NOT DISTURB card with the Dabur Shilajit logo on the toilet door or on a showroom’s changing room door have made people curious about what’s happening behind it? It was a light-hearted idea that brought a smile on everyone’s face and left the rest on his or her imagination to do.

The results were truly brilliant. Not only did people buy the message, they talked about it to everyone they knew. The tags were also featured in numerous youth magazines. A month after the activity, research indicated that there was a marked improvement in the saliency of the brand Dabur Shilajit.