Cannes Lions
AIM PROXIMITY, Wellington / NEW ZEALAND POST / 2007
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Outcome
Tables groaned with the weight, piles teetered and boxes burst their seams. It seemed nobody could resist a plea from one of Santa’s elves. We exceeded the highly ambitious target of 20,000 from around 488,000 students – achieving an overall response rate of 3.47%. And, as everything had to be mailed, New Zealand Post is now a very merry client.
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