Cannes Lions
LEO BURNETT SOLUTIONS, Colombo / NATIONAL SCIENCE FOUNDATION SRI LANKA / 2009
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The National Science Foundation of Sri Lanka has been facilitating scientific research and promoting science for the last 40 years, but very few people know of them and the role they fulfil.
In the good old days in Sri lanka the 'Hoot' used to be the mode of communication among people. The tone and the variation of the voice, communicated what they had to say with the other person. In particular, when farmers used to protect their farm land and crop in the night, they used to communicate with distant farmers in this way, giving each other messages.This practice is well known among the Sri Lankan population and symbolises the archaic mode of communication.
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