Cannes Lions
ATTIK, West Hollywood / SCION / 2005
Overview
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Description
The entire "What Moves You" Campaign focuses on Personalization/Custimization via the use of Scion-provided accessories. The What Moves You_tC Spot provides a glimpse of the many accessories/possibilities available when you customize your Scion, while using the Show Car/tricked-out tC to exemplify just how far you can take it.
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