Cannes Lions

Scion, Weird Right?

DROGA5, New York / TOYOTA / 2016

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A recently liberated car-dealership tubeman drives the new Scion iA through a cityscape. As he drives, the voiceover talks about the car’s features, and we see that the tubeman is the right choice for demonstrating how they all work—after all, his flailing arms point out all of the features faster than anyone else ever could.

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