When TV was introduced, people enjoyed the video among a crowd of people. Now, time has passed and many people have their own TV in their own room and communication about TV program watching TV has been disappeared.

Video is powerful with good contents but it is more powerful when we have place to communicate with people about the video program. We have selected online campaign since it is the media that can allow people to communicate easily. Integration of video on Internet and technology including CGM was the answer to create the excitement we have lost.

The Toyota Prius channel succesfully communicated the concept of the hybrid car and the innovation of Prius by using online video solution. In addition, innovative CGM ideas to share the experience with others were used and created excitement around the product. As a result, we acheived in excess of 620,000 PVs, 310,000 UU visits, 14,000 comment submissions during the 90-day campaign.As the viral campaign rages, we have generated significant buzz which resulted in more than 10,000 comments through SNS and blogs.