Cannes Lions
TBWA\CHIAT\DAY LA, Los Angeles / TOSTITOS / 2012
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Not all tortilla chips are made equal; some have a little more depth. Here Tostitos "Spokesbag" recalls how the intense, multi-layered dips of the '90s left him a broken chip. A lost, little bag in a big world, he wanders, he searches, and he looks at stuff. This journey ultimately inspires him to create his Scoops tortilla chips – a chip that can handle any dip. Yes, even that ginormous dip the guy in the “Cosby Sweater” made.
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