We sought the secret of manufacturing wavy patterns that bring “high-quality mood” for Viennetta.Creating the wavy patterns, the characteristic of the product, requires a certain amount of strength.To emphasize that this process needs strength, we cast a macho guy.And in order to show his muscular build, he remains undressed.(This is also because the target audience were women.)We tried to make it look sophisticated as much as we can since this is a food commercial.