1)Let the traders experience the trip to Skye2)with low cost*SolutionBrain Trip to the Isle of Skye, TALISKER distillery.We invited the most important 270 whisky traders to the Brain Trip.Traders put on eye masks and started to enjoy the trip with their imagination.

91% of the traders answered that they had a special TALISKER experience.We succeeded in:1)Letting the traders experience the trip to the Isle of Skye whilst being in Japan.2)It cost just 1/10 of a real trip to the Isle of Skye.