Cannes Lions

Scout's Honour

DDB SOUTH AFRICA, Johannesburg / SCOUTS / 2019

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Overview

Entries

Credits

OVERVIEW

Background

For over a hundred years, the term 'Scout's Honour' and the three-finger salute has represented everything Scouts stands for. So, we created scenarios using the fingers of the salute to highlight their values. Each execution is a Scout's vow to uphold that particular value, as well as all others.

Execution

Our idea highlights what Scouts stands for. So, we wanted to execute it in a way a Scout would as well.

Learning to use fire as a tool is a large part of Scouting, so we hand-burnt our illustrations onto pressed Pine using a technique called Pyrography. This gave the executions a raw, unprocessed finish.

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