Cannes Lions
DDB SOUTH AFRICA, Johannesburg / SCOUTS / 2019
Overview
Entries
Credits
Background
For over a hundred years, the term 'Scout's Honour' and the three-finger salute has represented everything Scouts stands for. So, we created scenarios using the fingers of the salute to highlight their values. Each execution is a Scout's vow to uphold that particular value, as well as all others.
Execution
Our idea highlights what Scouts stands for. So, we wanted to execute it in a way a Scout would as well.
Learning to use fire as a tool is a large part of Scouting, so we hand-burnt our illustrations onto pressed Pine using a technique called Pyrography. This gave the executions a raw, unprocessed finish.
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