The Farnham Ale & Lager microbrewery has only been around for two years.

It was the brainchild of four entrepreneurs who wanted to turn the brand’s quality craft

beers into a sought-after product across Quebec.

Farnham was facing some serious challenges! The microbrewery had to gain market share

in a province already overcrowded with industrial beers, craft brews, and imports.

It had to find a way to stand out using limited financial resources in a landscape where major

players were pouring huge amounts of money into advertising.

We decided to go with a high-impact stunt at festivals celebrating beer and beer drinkers!

Farnham wanted to find a way to get noticed by consumers and convince them to buy their products in a category where competition is fierce and in most cases well-established, and where most consumers tend to be set in their ways.

71 000 views on YouTube !!!