Cannes Lions
PEPSICO DESIGN & INNOVATION CENTER, New York / GATORADE / 2022
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The ultimate in personalized hydration, Gatorade Gx is a three-part sports fuel customization system that uses science-backed intelligence to change the way athletes hydrate and fuel. Gx addresses the needs of the individual athlete by leveraging their unique sweat profile to make custom recommendations that help with optimal hydration. This is smart hydration, tailored to the physiological needs of each athlete.
For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
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