In order to promote Audi's fastest car, we created an ad in digital magazines using its main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad's feature screenshot. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take a picture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad saved amongst the personal photos of readers.