The way people treat information is getting lighter. Our task was to create fascinating web contents to make a wide range of people, from people with low-level web literacy to high-level, understand the product benefits. We created web contents that are attractive for smart potential customers by providing user-friendliness and sophistication like “printerest” which the users can easily operate by scrolling a page once without making complicated screen transition. With the user-friendliness and attention to detail being highly praised, PV exceeded 400,000 and the number of “Likes” on Facebook went more than 10,000 after a month from releasing the contents.