We created a solution "Search for 3.11". On March 11th, everytime people searched for “3.11” on Yahoo, Yahoo! JAPAN donated 10 yen(=10cent) for reconstruction support. The aim was to achieve as much participation from as many users in Japan as possible.

It was covered by many TV and web sites throughout Japan and total of media coverage was 498. Even though the budget was only 8 million yen (=80 thousand US dollar), the media coverage advertising effectiveness reached more than 720 million yen (=7.2 million US dollar). Also the number of social media shares spread widely. Number of shares with facebook was 960 thousand and twitter about 220 thousand.