Cannes Lions

SEARCH FOR FOSTER MOTHERS

SAATCHI & SAATCHI, Vienna / SOS KINDERDORF / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Depending on the cooperation of the staff, we had up to 10 announcements a day every pool taking part, reaching plenty of people at no cost.

Outcome

As it is a decision for life, every single new foster mother is a success.Inquiries were up to 544 (+56%),Real applications increased to 78 (+77%)

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