Cannes Lions
CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE, Madrid / MALAGA FOOTBALL CLUB / 2005
Overview
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Description
The Superheroes have arrived!!!Bearing in mind Malaga F.C.’s precarious situation it was fundamental to create a hard-hitting advertising campaign. One day the city of Malaga awoke to hundreds of spectacular posters and radio spots that announced the premier of a stunning super production film… And who were the stars?Malaga’s players, turned into spectacular superheroes!!! A galactic invitation!!!The invitation to the campaign presentation could not be more spectacular: the message could only be revealed using the magic of the Club’s shield…
Outcome
Percentage of season ticket holders who renewed their ticket: 86%.New season ticket holders: 3,517.
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