Cannes Lions

SEASON TICKET SALES

CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE, Madrid / MALAGA FOOTBALL CLUB / 2005

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Overview

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Description

The Superheroes have arrived!!!Bearing in mind Malaga F.C.’s precarious situation it was fundamental to create a hard-hitting advertising campaign. One day the city of Malaga awoke to hundreds of spectacular posters and radio spots that announced the premier of a stunning super production film… And who were the stars?Malaga’s players, turned into spectacular superheroes!!! A galactic invitation!!!The invitation to the campaign presentation could not be more spectacular: the message could only be revealed using the magic of the Club’s shield…

Outcome

Percentage of season ticket holders who renewed their ticket: 86%.New season ticket holders: 3,517.

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