This action came about through the Espirito Santo Bank’s (BES) desire to wish everyone Merry Christmas. The idea was to create a Christmas message which was original and disruptive. The space available was a giant screen (24m x 27m) in Marquês de Pombal (a square in downtown Lisbon). The action consisted of reproducing the snowy landscape normally associated with Christmas. The screen bore the message “BES wishes you a Merry Christmas and an excellent 2006”. Around it six snow cannons were installed to make it snow every evening between 6 and 9 o’clock. The action ran from 23 December 2005 to 2 January 2006.

The action had two implementation and production stages: the screen and the snow.

The screen was produced and attached to the building in 4 days but the snow required that various tests be carried out to study meteorological issues such as wind direction in the area and to decide the number of snow cannons needed to achieve the desired objective.To publicise the action, two radio spots were produced, which served to advertise the event and to invite people to the locale to see the snow.