Cannes Lions

SEAT LEON FR

OGILVY ONE BUCHAREST / SEAT / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

The car is making a professional demo of its speed while the sound is left behind, covering the next commercial.

Outcome

Compared with the previous year's campaign, this was up to 3% more even though the TV spendings were the same. Also, the number of phone calls for contract details were up to 20% more than previous year.

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