Despite Seattle’s reputation as a creative bellwether, the Seattle Art Museum had never delivered on that. But after a 6-year, multi-million dollar re-building and re-branding project – that story had changed.We sparked the imagination of people who wouldn’t typically consider themselves museum goers by sharing the “wow” before visiting.“Divide and Conquer” demonstrates the museum’s enormity and the nourishing quality art can have upon the soul by following the journey of two halves of the same man during his visit.The SAM launch is one of the most hailed launches in American history and the spot was internationally blogged about.