Cannes Lions

SECOND HAND SHOP

KITCHEN, Oslo / FRETEX / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

A stunt was executed at Salvation Army Unika in Markveien. New clothes were designed from old clothes and were scattered around the redesign department with the theme ‘blessedly cheap’. Shoes were walking on the sea, gloves had stigmata, underwear with fig leafs, headband as crown of thorns and hats with glories. Some were in the window, others on racks, and if you visited the store in the campaign period you got the experience of who and what the Salvation Army is. Christian clothes from a Christian Store.

Outcome

The clients in the Salvation Army Second-hand Thrift stores all got a superb execution of what the Salvation Army stands for and what their core values are through their Redesign—campaign.

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