Cannes Lions

SECRET SANTANDER: THE JENSON BUTTON

WCRS, London / SANTANDER / 2015

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Last Christmas, we filmed a humorous hidden camera stunt to show our customers how much we value them.

We convinced Formula 1 superstar Jenson Button to spend the day hiding inside a custom-made cash machine. When unsuspecting customers tried to use the ATM, a message appeared on screen: Please push The Jenson Button to continue.

As customers pressed the button, the ATM screen fell back to reveal the man himself who proceeded to hand them cash, on us. He then presented the stunned customers with luxury gifts to make sure that this was a Christmas they would never forget.

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