These channels allowed a distinguished communication, while using the same language of children of different ages. Thus, we were able to segment the communication according to the profile of each channel involved, using customized capsules and comic strips the children could relate to in their own way.using the same language of children of different ages / the children could relate to in their own way. In the Channels Discovery Kids and Disney Channel, we gave life to characters of the website brincandonarede.com.br.At Nickelodeon, the capsules created were in accordance with the language of the channel, allowing us to reach the age group of its audience. At Cartoon Network, we took the highest rated program and “medialized” its editorial with the themes of the website, using the language of the program and the channel.In the magazine Recreio, the most popular in the children segment, we created comic strips with the characters of brincandonarede.com.br.

Results. We attained a 238% increase in the number of visits and over 300% in the number of single visitors.The number of accesses from people aged 35 or more increased 112% in relation to the previous month, and with this particular data we can say that we managed to make a communication in which Santander actually had a role of guide between parents and children.