The product benefits were simply and strikingly transposed within the mailing. Each piece was individually packed in protective bubble-wrap, even a genuine one dollar note and one euro coin being protected in the same way and included within the mailing. And so the perfect medium for a bank was utilised: real money. Wolfgang Amadeus Mozart - to be seen on the Austrian one euro coin – was additionally protected with an adhesive helmet. On the cover page of the folder included with the mailing was a one dollar note on which George Washington is also wearing a helmet.

The mailing generated great interest in the advertised products. However, due to secrecy obligations no figures may be published.