Cannes Lions
RMG CONNECT, Sao Paulo / UNILEVER / 2008
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Description
Seda Teens, a new product line for teenagers under 18 (girls).
An advertising mobile action was created to happen simultaneously inside shopping malls, cinemas and Internet (the most important social environments for the target) in order to invite via SMS the girls for a beauty make-over (hair style and make-up) in a special stand inside the mall.
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