We worked with real-time data analysis and Twitter Moments to select the most popular and relevant stories for our audience, happening right now on Twitter.

Every day we curated stories that would be relevant to our young target audience, and wrote Copy lines directly into our proprietary application. Our app then rendered hundreds of formats which were then distributed in real-time across YouTube, Spotify and Digital Outdoor.

We worked with real-time data analysis and Twitter Moments to select the most popular and relevant stories for our audience, happening right now on Twitter.

Every day we curated stories that would be relevant to our young target audience, and wrote Copy lines directly into our proprietary application. Our app then rendered hundreds of formats which were then distributed in real-time across YouTube, Spotify and Digital Outdoor.

Based on the subject matter of the story, we then delivered each unique execution to targeted media placements — connecting data from YouTube (a story about Kanye would appear before a Kanye video on YouTube), on Spotify (a story about Lady Gaga would appear for listeners of Lady Gaga), and Digital Outdoor (audiences in London would see different ads to those in the North of England).

265 million outdoor impressions

100 million digital impressions

Significant increase in Twitter NPS

Increase in brand perception 'Twitter gives me stories I can't get elsewhere'

Increased ad recall by 5x compared to previous campaigns