Cannes Lions
LEO BURNETT BUDAPEST / SAMSUNG / 2016
Awards:
Overview
Entries
Credits
Description
In the last 30 years professor of Budapest University of Technology and Economics Klara Wenzel, and her team developed the unique ‘C type diagnosis’ which as opposed to previous systems, doesn’t just recognize color-vision deficiency, but shows to the exact degree red, green and blue recognition that is absent. Samsung developed an innovative application that makes it possible for color-vision deficient people to see a full spectrum of colors on Samsung device screens.
Execution
Based on the precise CVD diagnosis the app sends all the information to the television and recalibrates the colors of the screen according to the different CVD types and degrees.
Outcome
Samsung mobile and Smart TV users can access the app via the Samsung Galaxy App and Tizen Store. We expect a large percentage of users will diagnose themselves and enjoy the full spectrum of colors with the help of the app.
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