Cannes Lions

#SeeColors

LEO BURNETT BUDAPEST / SAMSUNG / 2016

Awards:

2 Bronze Cannes Lions
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In the last 30 years professor of Budapest University of Technology and Economics Klara Wenzel, and her team developed the unique ‘C type diagnosis’ which as opposed to previous systems, doesn’t just recognize color-vision deficiency, but shows to the exact degree red, green and blue recognition that is absent. Samsung developed an innovative application that makes it possible for color-vision deficient people to see a full spectrum of colors on Samsung device screens.

Execution

Based on the precise CVD diagnosis the app sends all the information to the television and recalibrates the colors of the screen according to the different CVD types and degrees.

Outcome

Samsung mobile and Smart TV users can access the app via the Samsung Galaxy App and Tizen Store. We expect a large percentage of users will diagnose themselves and enjoy the full spectrum of colors with the help of the app.

Similar Campaigns

12 items

1 Cannes Lions Award
NowThis x Samsung Unframed

R/GA NEW YORK, New york

NowThis x Samsung Unframed

2018, SAMSUNG

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