Every year Şekerbank supports Earth Hour and turns its own buildings’ lights off in Istanbul. However; its ‘community banking’ mission urged it to do more and reach out to the population in the city that lack awareness just as it reaches out to people who lack banking services in the rural communities.

The creative solution is unique in the way that it promotes a ‘no lights’ campaign by using no lights at all. The glowing paint did not only serve for the purpose of the Earth Hour campaign but also attracted attention and helped to raise higher awareness.

Thousands of people tweeted about Earth Hour with #lightenupfornature.

#lightenupthenature became the trend topic of the day

Our billboards were mentioned in national press and became a news topic.

In short; we generated huge PR and media coverage.