The brand was exposed on the idol's and his team mates' T-shirts, showing the audience the concept that “If you are with Diego’s team, you are with MasterCard", "If you are with Argentine Soccer, you are with MasterCard".The campaign combined the Argentine Soccer Symbol with Diego’s love and passion.Maradona exemplifies leadership & trajectory, an Idol of all generations.

He's agile, dynamic & present with the image of a Maradona who gets whatever he wants.

Highest audience TV show in Buenos Aires City (20% more than the second show).

During launching, Open TV increased its “switch on” (+18%). Celebrity with the most important repercussion in the Press.The media idea reached other TV Stations, main national news bulletins and sports graphic media.