Cannes Lions
JOE PUBLIC, Johannesburg / CLOVER / 2011
Overview
Entries
Credits
Description
We were tasked to create a generic 2010 Clover calendar in order to remind people of Clover products, especially mothers.
Execution
The idea was to create a useful, interactive calendar that also acted as a Clover recipe book. Each month of the calendar has a relevant recipe, as well as paper elements which can be torn out and used in the actual cooking process and presentation: everything from piping bags to ice-cream cone wrappers. Not only was this a fun way to engage our audience in the cooking process, but it also meant they were made aware of the many uses for Clover products.
Outcome
The limited edition calendars were distributed via the Clover website as prizes in a competition. Due to popular demand, a 2011 version of the calendar is being developed in Afrikaans.
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