Audiences for Euro 2004 presented an excellent target for Cisco Network Security technologies. To maximise the football environment and link it to the nature of the product, we used the theme of Self Defending Networks, Protecting from Attack, with the visuals and headlines varying to suit the media.

To link football to security, we used the theme of Self Defending Networks, Protecting from Attack. Visuals were of footballers either defending or attacking, in 6-sheet posters, newspaper ads, taxi sides and seats, and beer mats.

The campaign included a 10" ident, in which a football is kicked towards a goal mouth, that is defended by an invisible electronic shield. The ball simply bounces off.The digital campaign was built around Telegraph Online's sponsorship of Euro 2004. Flash-based banners challenged readers' knowledge and skill of how to maintain a secure defence. Others invited users to take penalty shots at an impenetrable goal.