Cannes Lions

SELF PROMOTION

BATES TAIWAN, Taipei / BATES / 2011

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Bates Taiwan creates great creativities, all of our clients are aware of this. But how were we to show our strength among all competitive advertising agencies?We shared our blessing and impressed clients with a little present during the greeting season. Our clients shared their impressiveness with friends and were made aware: "Everyone in Bates is brilliant, and willing to take challenges", and promote our image.We created a game to replace a traditional greeting card and set it in a giftbox. We wanted to make clients aware that "Your best weapon is Bates' brain”.

Execution

Our idea is: Bates’ brain is the weapon.We found “gaming” is the best medium to deliver our message in an entertaining way: getting through challenges with our brain.We created the Bates combat game, the theme of it is to address: Use the brains to solve challenges. By re-creating the brains as characters from each team member, with the expertise and models.We addressed the most seen challenges while working with clients: With limited budget、For urgent cases、 criteria and formats、seeing everything impossible.Through this entertaining game, we expect our clients to realize that by working with your agency closely; your brand can access success.

Outcome

100% of our clients were impressed with our greeting card, 60% of them think this is very interesting and inspired them to plan a digital campaign in the future. Even more, we got some queries from new clients because of it.

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