Cannes Lions

SELF-PROMOTION

WUNDERMAN CHICAGO, Chicago / WUNDERMAN / 2003

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WUNDERMAN CHICAGO SHOWCASESynopsisThe multi-media showcase is a tool that brings to life Wunderman Chicago’s accomplishments and credentials in events and promotions.

The showcase is executed not only as a website, but also as a CD-ROM, allowing us to show it to clients and prospective clients via the Internet or direct mail, or in face-to-face presentations.No matter which form it is seen in, the showcase creates immediate impact and lets viewers choose what is most relevant to them. What’s more, as a presentation tool, the showcase commands attention and offers superb flexibility.ObjectiveDemonstrate Wunderman Chicago’s capabilities with maximum visual impact, while adapting to the viewer’s areas of interest. Allow viewers to “hopscotch” around the showcase via a non-linear construction of links. Enable easy updating/customisation via “trunk & branch” linkage.TargetCMOs, Promotions Directors or Directors of Event Marketing in Fortune 500 companies.

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