Cannes Lions

SELF-PROMOTION

RMG: CONNECT, Milan / RMG CONNECT / 2005

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Overview

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Credits

Overview

Description

RMG: Connect is not yet well known. It has no case history to demonstrate.

But it has a clear mission: it works to guarantee ROI for its clients. The YoYo represents this unique ability.

In support, a campaign was printed in the main communication and marketing journals.

Outcome

We mailed 250 marketing directors. The spontaneous response was 8%.We have already met five potential clients and received two briefings.

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