Cannes Lions
RMG: CONNECT, Milan / RMG CONNECT / 2005
Overview
Entries
Credits
Description
RMG: Connect is not yet well known. It has no case history to demonstrate.
But it has a clear mission: it works to guarantee ROI for its clients. The YoYo represents this unique ability.
In support, a campaign was printed in the main communication and marketing journals.
Outcome
We mailed 250 marketing directors. The spontaneous response was 8%.We have already met five potential clients and received two briefings.
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