Cannes Lions
WIEDEN+KENNEDY, London / WIEDEN+KENNEDY / 2011
Overview
Entries
Credits
Outcome
Results are measured through monthly energy bills. Each month’s consumption is compared with that month the previous year.Last year saw a staff increase of 35% in our London office. Despite this, total energy consumption over the quarter decreased 9%, almost double our 5% goal, with a peak reduction of 12% in January.Masters students of tech anthropology examined workplace behaviour and interviewed a representative section of staff. The majority of respondents were conscious of turning more lights and appliances off, in the workplace and at home, indicating sustained behaviour change.
Similar Campaigns
12 items