In this idea the media is our own product, used to generate impact.

The media team simply use the product in a different way.

People who always read the classifieds suddenly found something totally out of the ordinary and it worked really well.

The implementation of the idea was really simple and didn´t cost anything, we only had to print an ad.

It´s incredible how something that simple had so much reaction in people.

First of all we published the ad in Chinese in our own Classified Ad Section.

The phone started to ring and we put a Chinese to answer the phone calls.

Then a lot people started to show up.

By midday we sold the car.

Everything was filmed with hidden cameras and shared in different offline and online media.

On TV, cable, and on different webs used by the target.

The results were incredible.

People reacted really fast.

We published the Chinese classified ad in El Comercio Diary on a Sunday morning.

We received hundreds of phone calls asking for the car and we put a Chinese man answering the phone.

More than fifty people went to see the car and by midday it was sold.

We filmed everything and shared it in different online and offline media.

We invested only $2,000 and the overall return was incredible.

The sales of the printed section on Sundays increased in 70% after the case of the idea was aired.