Cannes Lions
EURO RSCG SOUTH AFRICA, Johannesburg / RECKITT BENCKISER / 2012
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Constipation is not only frustrating but can also be painful. We wanted to inform consumers that Senokot constipation tablets can help provide effective relief from constipation. Our ad communicates this in a humorous manner by focussing on people who find it hard to express their true feelings when caught up in difficult situations.
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