In Paraguay, is very hard to reach a big audience because media ratings are very low, and media content is very poor. With an anti-sexual harassment law that its being treated at congress to reduce harassment on women, we took the opportunity to reach the audience with a low cost action and a current and relevant issue for society

In Paraguay, there is an anti-sexual harassment law that its being treated at congress to reduce harassment on women. With Sensitive Bricklayers, we made a low cost action on a current and relevant issue for society, reason why the media gave enough space to our action.

7.5% of market share gained, 54,000 U$ on free publicity and a lot of romanticism increased on men.